The Modal Institute came from the convergence between researchers from the area of information and technology and professionals with wide experience in the transportation sector. This junction allowed bridges between theory and pragmatics to be developed, enabling the application of scientific research to the needs of society, in order to improve the quality of life and Brazilian economic and social development.
The foundation of research and projects of the Modal Institute is the discipline of Information Architecture (AI), which has been developed since the beginning of the 2000s by Professor Mamede Lima-Marques with the Center for Research in Information Architecture (CPAI) of the University of Brasília (UnB). These works, consolidated in dozens of theses, dissertations and articles published in periodicals around the world, have given rise to the Applied Information Architecture Method (MAIA), which allows to use the scientific basis developed in the CPAI in problems of the world.
By its characteristics, AI allows the structuring of world phenomena – be they organizational problems, market scenarios, policies, systems development, information technology and countless others – into models that can be adjusted and implemented through a vast set of tools, resulting in transformation from situation A (undesired) to situation B (desired). In this transformation model, there is a learning process that allows broadening the understanding of the problem and the contexts involved, resulting in greater efficiency and effectiveness in its treatment.
The AI, therefore, is a highly efficient method to study situations, seek solutions and develop models of correction and organizational, technological, social, political and other settings.